Through stakeholder interviews and persona building exercises, we discovered that Zookal was struggling with user on-boarding, website engagement, and refining the narrative around their platform. They wanted to streamline their on-boarding process and update their website to reflect more of their innovative and fun company spirit.

In order to solve Zookal's challenges, we created a new brand with a bright and playful aesthetic. The bold colors and interesting shapes are eye-catching and engaging and appeal to Zookal's target demographic. We also restructured and redesigned the website to better emphasize how Zookal helps students improve their exam performance and increase conversions to their paid subscription. The intuitive navigation and user-friendly layout makes it easy for users to understand the platform and removes barriers to entry.