During the discovery phase of the project, we uncovered various challenges Incorta was facing. As a company historically focused on selling technology, there was limited brand visibility in the crowded analytics business landscape. The brand also felt too corporate for such an innovative start up, and the diluted messaging was trying to target diverse personas.

To solve these business pain points, we helped Incorta redesign their website and refresh their brand identity. The new branding stems from an isometric 3D illustration that represents businesses analyzing multiple sources of data. From this we developed a bright and energetic color palette that when tied with a bold and eye-catching font became a unique and disruptive look and feel in the analytics industry. We also tailored the messaging to specific industries and departments, ensuring relevance across different sectors. The final result is a clean, tech-forward design that projects a professional, innovative image and increases Incorta's brand visibility in its competitive market.