SOLUTION
We began by compiling a list of personas to guide the restructuring of the website's content to better highlight the benefits of the SoSafe platform. The brand's new color palette sets it apart from its competition, and to add to the brand's graphic elements we created a collage image style that is unique and engaging. These elements all come together to create a disruptive and compelling brand and website for SoSafe, and successfully usher the company into a new era of cyber security training.