SOSAFE

VIsit website
Creative direction
design
branding
strategy
SoSafe allows companies to run enterprise-level cyber security training programs to train employees to recognize risks and shape secure habits that stick. Working with their recently updated branding, we created an interactive and engaging website to inform visitors of the benefits of the SoSafe platform and highlight security-related thought leadership.
challenge
SoSafe found itself at a new stage in its company journey and needed a brand refresh and new website to usher itself into bright new future. We were tasked with designing a modern website that gives a professional and fresh impression that is up to speed with competitors, and a clear customer journey and great user experience for all audiences.
SOLUTION
We began by compiling a list of personas to guide the restructuring of the website's content to better highlight the benefits of the SoSafe platform. The brand's new color palette sets it apart from its competition, and to add to the brand's graphic elements we created a collage image style that is unique and engaging. These elements all come together to create a disruptive and compelling brand and website for SoSafe, and successfully usher the company into a new era of cyber security training.

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Paul Hood