WEDGEWOOD

Creative direction

design

Branding

strategy

Wedgewood specializes in acquiring, renovating, and selling homes, creating opportunities in the real estate industry for home sellers and buyers, tenants, and investors. Working closely with the their marketing team, we revitalized their brand and created a fresh and modern website to showcase the many communities Wedgewood has revitalized.

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challenge

The previous website was very bare bones and did not tell the full Wedgewood story. The new website needed to showcase the company in a positive light, clearly explain the business and it benefits, and show the essence of the brand through design.

solution

In order to accomplish these objectives, we conducted stakeholder interviews to highlight the main attributes the new brand and design should express. Using the existing color palette to tie to the established brand name, we created a standout website design with a light, inspiring, and creative look and feel. The added interaction and animation keep the viewer engaged, and the unique layouts add a level of sophistication to the website and brand the Wedgewood's competitors lack.

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